“轻奢从简、品质生活”的年轻派婚育女性消费趋势
财经作者: Kkk
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摘要85后~95后的年轻一代婚育女性,追逐着个人梦想的同时也肩负着来自家庭和生育计划的压力。
85后~95后的年轻一代婚育女性,追逐着个人梦想的同时也肩负着来自家庭和生育计划的压力。在多层焦虑压力下,多层次消费成为了年轻派婚育女性缓解焦虑的主流方式。在此基础上,女性在生活方式上的模式解析、购物渠道的选择、购物产品的分类也逐渐成为了企业关注的焦点。
本次报告通过研究年轻婚育女性在日常生活中的生活方式及消费理念、年轻婚育女性的消费偏好、以及线上购物产品的消费特点等维度来针对新年轻一派的婚育女性进行行为观察和分析。
报告中,部分消费者行为数据与消费观念由年轻妈妈品质生活电商平台蜜芽提供,与研究院共同完成对年轻派婚育女性的消费趋势观察与研究。
PDF版本报告下载链接,提取码:6tq5。
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