2019中国在线自驾游市场:国内游增速超出境游,自驾游游客女性用户上升
转载May-akda: 36氪的朋友们
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Buod本文来自“易观分析”(ID:yiguanguoji),作者 吉之莹。
本文来自“易观分析”(ID:yiguanguoji),作者 吉之莹。
近年来自由行市场火热,自驾游成为旅游市场主要旅游方式。交通基础设施大力建设、汽车租赁市场日益成熟、车联网技术提升为在线自驾游市场保驾护航。
用户方面,自驾游游客女性用户上升,年轻化趋势显著,一线及以上城市自驾需求旺盛。细分市场方面,凭借高灵活性,周边自驾受到亲子用户家庭青睐,全域旅游推进西部长线自驾游市场崛起,境外自驾一站式服务形态完善,目的地集中度较高。
厂商方面,在线旅游企业纷纷布局自驾业务,搭建出平台模式联通产业链上下游及用户,为自驾游市场发展提供了更多服务场景和增值空间。未来,随着在线自驾游市场的车、人、场三大核心要素潜力激发,形成巨大流量空间相互转化,将为在线自驾游市场带来创新机会。
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